In this Business Week’s article, Steve Jobs’ Presentation Secrets you’ll find what Carmine Gallo feels are the secrets to Steve Jobs’ presentation success.
A headline that fits within 140-characters
A villain to rally against
A simple slide with minimal words
A live demo of how the product works
A holy smokes moment to create an emotional moment
Selling dreams
One issue in [...]
Lee’s video on searching is the clearest explanation I’ve come across. It brings us to the goal that we in the user experience field need to attain – make it easier to narrow the results. This can be difficult in environments with multiple databases.
I have been contacted by some UX colleagues in Europe to let me know they’re coming to DC. Would I please show them what DC has to offer in UX? What a great question! My mind immediately thought of all the great UX practitioners in town but I couldn’t think of any research centers or [...]
General Rules for Compliant Web Pages
The following are general rules to help you develop compliant web pages.
Provide text alternates for all images in ALT tags.
Make meaning independent of color.
Identify language changes.
Make pages style-sheet independent.
Update equivalents for dynamic content.
Avoid server-side image maps in favor of client-side image maps.
Include redundant text links for server-side image maps.
Put [...]
In today’s NPR Morning Edition Jim O’Neill of Goldman Sachs predicts the BRIC (Brazil, Russia, India, China) economies as a group within 20 years will be outproducing the G-7 industrial nations. What does that mean for the United States? Innovation must be a focus starting with creating an innovative people from the ground up.
Our [...]
The Consumer of Content
At the start of the persona craze, UXers were excited to have a tool that allowed us to take the client by the hand, point her to a persona and say, “She’s the one you need to think about. Would she do that task or look for that piece of information there?” [...]
In a recent Social Network (SN) workshop I held we were discussing goals, users, and other typical-to-IA discovery items. SN strategy is not simple–it’s a complex system of connections and while discovery can help us get close to where we need to be, Brand methods and methodologies will help us get to the SN strategy [...]
Some of you saw my UX in Education poster at the IA Summit. It illustrated some of my research into the education system using UX methods and methodologies. My goal with this research is to help educators address issues with solutions that are focused on the best possible outcome for our students and teachers.
UX [...]
Thanks so much to everyone who participated in my LinkedIn poll on the use of social network tools at work. I especially want to thank those of you that told me my poll was not correct. My poll should have actually been a survey.
Here’s a snapshot of the survey you took before:
So [...]
For my IA Summit presentation I wanted to know what kind of email was in our inbox. I suspected much of it was garbage but I did not expect it to be almost 50%.
In my survey I asked about the stuff that was in your inbox “right now” with the following specific questions:
1) Stuff [...]